This iconic brand is for Australian businesses making products locally. Apply to use Australian Made logo to support and highlight your Australian brand.

When you see the Australian Made, Australian Grown (AMAG) logo, you’re witnessing the pinnacle of Australian authenticity. This iconic symbol isn’t just a mark; it’s a testament to trust, recognition, and adherence to rigorous standards. Supported by a robust third-party accreditation system, products bearing the AMAG logo are certified as genuinely Australian.

To qualify for this prestigious logo, products must meet stringent criteria outlined in the Australian Consumer Law and the AMAG Logo Code of Practice.

Recognised by 99% and trusted by 93% of Australians, the iconic green and gold kangaroo logo gives consumers confidence that your product is made or grown in Australia. Australian products are known for being made to the highest standards of quality and integrity, and are associated with using ethical labour, sustainable practices, and good value*.

Ownership is important to many shoppers, and for that reason businesses with a license to use the AMAG logo can also choose to include “Australian Made and Owned” as a descriptor.

For over 35 years, the AMAG logo has been a cornerstone for thousands of brands, helping them showcase their Australian credentials to consumers, businesses, and government bodies alike. Its presence on packaging signifies more than just origin; it’s a powerful tool for sales and marketing, instantly communicating authenticity and reliability to local and global audiences.

If your brand is striving to differentiate itself in the market, the AMAG logo is your assurance of quality, trust, and true Aussie pride. Embrace the symbol that speaks volumes about Australian excellence.

Aussie, Aussie, Aussie!

For more information on Australian Made click here.

Discover how your business could use the logo by clicking here.

*Roy Morgan 2022